In a interesting discussion on Random Acts of Rural, hosts Sally and Steve shed light on some of the lost opportunities in tourism in Gold Country, and in particular, the lack of education of frontline workers such as gas jockeys, waiters and store cashiers in helping steer tourists to some of the hidden gems in the region.  

As ambassadors of their communities, they say that service industry workers often guide travellers to interesting things happening such as  farmer's markets, and exciting events that make each town unique. They play a vital role in promoting local tourism, yet, sadly, many of these unsung heroes in British Columbia earn only minimum wage, a wage that undermines their true value and contribution.   

Sally argues passionately that the meager wages earned by service industry and tourism workers send a disheartening message, one that implies they are replaceable and undervalued. Their dedication and enthusiasm in showcasing the best of British Columbia deserve fair compensation and recognition, for they are the ones who make travellers' experiences truly memorable, according to her and Steve.  

Steve speaks to some of the wider implications of this low wage scenario. Not only does it perpetuate the cycle of financial insecurity for service industry workers, but it also exacerbates the challenges they face in accessing benefits or securing mortgages. As these workers struggle to make ends meet, the overall impact on their quality of life cannot be ignored.   

The discussion uncovers the complexities of British Columbia's tourism model, revealing that while the province boasts iconic tourist attractions, there are also hidden gems that are not often highlighted in tourist literature, such as historic towns, outdoor adventures, and a vibrant arts and culture scene. These lesser-known destinations rely heavily on the dedication and knowledge of service industry workers to draw visitors and contribute to the local economy. 

Sally also touched on a concerning issue. There is an indigenous plant in the wetlands, which when it is under stress, releases cyanide. She says that two horses, two donkeys, and two cows in the area of 70 Mile House have recently died.  Now some government agencies are on the case. 

Steve added that there are a number of new pests that are undermining the cultivation of vegetables - he being a farmer himself.  

Stay tuned to get more details in their freewheeling discussion of the good, the bad, and the ugly in Gold Country.